Elliott Advocacy Readers’ Choice Awards

The Elliott Advocacy Readers’ Choice Award is an annual recognition of companies that offer outstanding customer support and service. Every year, we survey the readers of the Elliott Report. Here are the 2022 Elliott Advocacy Readers Choice winners.

Airline (domestic)

1. Southwest Airlines
2. Delta Air Lines
3. American Airlines
4. Alaska Airlines
5. United Airlines

Airline (international)

1. British Airways
2. Lufthansa
3. Turkish Airlines
4. Virgin Atlantic
5. Singapore Airlines

Apparel

1. Land’s End
2. J. Crew
3. Abercrombie & Fitch
4. American Eagle
5. Gap

Car manufacturer (domestic)

1. Tesla
2. Ford
3. Jeep
4. Chevrolet
5. Buick

Car manufacturer (international)

1. Toyota
2. Lexus
3. Honda
4. Subaru
5. Mazda

Car rental

1. Enterprise
2. Hertz
3. Budget
4. Avis
5. National

Cruise line

1. Viking
2. Holland America
3. Celebrity
4. Carnival
5. Princess

Ground transportation

1. Uber
2. Lyft
3. Greyhound
4. Zipcar
5. Turo

Hotel

1. Marriott
2. Hilton
3. InterContinental
4. Best Western
5. Wyndham

Luggage

1. Samsonite
2. Travelpro
3. Briggs & Riley
4. Away
5. Eagle Creek

Online travel agency

1. Booking.com
2. TripAdvisor
3. Expedia
4. Fareportal

Travel Agency Network

1. Virtuoso
2. American Express Travel
3. Travel Leaders Network
4. Ensemble Travel Group
5. Signature Travel Network

Travel insurance

1. Allianz
2. Travelex
3. Travel Guard
4. Generali
5. Berkshire Hathaway

Travel insurance (specialty)

1. Travel Insured International
2. World Nomads
3. Seven Corners
4. Cavalry (Ripcord)
5. Arch RoamRight

Subscription TV

1. Comcast
2. Verizon FIOS
3. DirecTV
4. DISH Network
5. AT&T Uverse

Theme Park

1. Magic Kingdom (Orlando)
2. EPCOT
3. Bush Gardens (Tampa)
4. Universal Studios (Orlando)
5. Disneyland

Vacation Rental

1. Vrbo
2. Airbnb
3. Vacasa
4. Flipkey
5. Tripping.com

Wireless carrier

1. Verizon
2. T-Mobile
3. AT&T
4. Consumer Cellular
5. Google Fi

The 2022 Elliott Advocacy Readers’ Choice Awards were sponsored by Medjet, Allianz and Southwest Airlines.

Balloting for the 2022 Elliott Readers’ Choice Customer Service Awards was conducted from Dec. 15, 2021, to Jan. 12, 2022.

2021 Elliott Advocacy Readers’ Choice Awards

Airline (domestic)

1. Southwest Airlines
2. Delta Air Lines
3. Alaska Airlines
4. American Airlines
5. United Airlines

Airline (international)

1. British Airways
2. Lufthansa
3. Emirates
4. KLM
5. Virgin Atlantic (tie)
6. Cathay Pacific

Apparel

Land’s End
American Eagle
J. Crew (tie)
Gap
Aeropostale
Abercrombie & Fitch

Car Manufacturer (domestic)

Ford
Chevrolet
Tesla
Jeep (tie)
Chrysler
Buick

Car Manufacturer (international)

Toyota
Honda
Subaru
Lexus
Mercedes

Car Rental

Enterprise
Hertz
National
Budget
Avis

Cruise Line

Viking
Royal Caribbean
Celebrity
Holland America (tie)
Disney
Carnival (tie)
NCL

Ground Transportation

Uber
Lyft
Megabus
Zipcar
Car2Go

Hotels

Marriott
Hilton
InterContinental (IHG)
Wyndham Hotel Group
Choice Hotels

Luggage

Samsonite
Travelpro
American Tourister
Tumi
Briggs & Riley

Online Travel Agency

Expedia
TripAdvisor
Booking.com
Fareportal

Subscription TV

Comcast
AT&T U-verse
Verizon Fios
DirecTV
DISH Network

Travel Agency

American Express
Virtuoso
Signature Travel Network
Travel Leaders
Ensemble Travel Group

Travel Insurance

Seven Corners
Allianz Travel
Travelex
Travel Guard
Amex Assurance

Travel insurance website

InsureMyTrip.com
Squaremouth
Travelinsurance.com
VisitorsCoverage
Quotewright (tie)
Tripinsurance.com 

Theme Park

Magic Kingdom (Disney World)
Epcot (Disney World)
Disneyland
Universal Studios (Orlando)
Cedar Point

Vacation Rental

Airbnb.com
Vrbo.com
Flipkey.com
Vacasa
Tripping

Wireless company

Verizon Wireless
AT&T
T-Mobile
Sprint
Consumer Cellular

Balloting for the 2020 Elliott Readers’ Choice Customer Service Awards was conducted from Dec. 15, 2020, to Jan. 12, 2021.

2020 Elliott Advocacy Readers’ Choice Awards

Airline (domestic)

1. Southwest Airlines
2. Delta Air Lines
3. JetBlue Airways
4. United Airlines
5. American Airlines

Airline (international)

1. Virgin Atlantic
1. British Airways (tie)
2. Lufthansa
3. Emirates
4. Singapore
5. Turkish Airlines

Apparel

1. Land’s End
2. Gap
2. H&M (tie)
3. American Eagle
4. J. Crew
5. Forever 21

Car Manufacturer (domestic)

1. Ford
2. Tesla
3. Chevrolet
3. Jeep (tie)
4. Buick
5. Chrysler

Car Manufacturer (international)

1. Toyota
2. Mercedes
2. Honda
2. Subaru (tie)
3. Volvo
4. Mazda
5. VW

Car Rental

1. Enterprise
2. Hertz
3. Budget
4. National
5. Dollar

Cruise Line

1. Royal Caribbean
2. Viking
3. Disney
4. NCL
5. Carnival

Ground Transportation

1. Uber
2. Lyft
3. Megabus
4. Greyhound
5. Zipcar

Hotel

1. Marriott
2. Hilton
3. InterContinental (IHG)
4. Choice Hotels
4. Wyndham Hotel Group (tie)
5. Best Western

Luggage

1. Samsonite
2. Travelpro
3. Tumi
4. American Tourister
5. Eagle Creek

Online Travel Agency

1. Expedia
2. Booking.com
3. TripAdvisor
4. Kayak
5. Travelocity

Subscription TV

1. Comcast
2. Verizon Fios
3. AT&T U-verse
4. DirecTV
5. Cox Communications

Travel Insurance

1. Allianz Travel
2. Seven Corners
3. Travelex
4. Travel Guard
5. Generali Global Assistance

Theme Park

1. Disneyland
2. Universal Studios (Orlando)
3. Epcot (Disney World)
4. Magic Kingdom (Disney World)
5. Animal Kingdom (Disney World)

Vacation Rental

1. Airbnb.com
2. Vrbo.com
3. HomeAway.com
4. Vacasa.com
5. Flipkey.com

Wireless company

1. Verizon Wireless
2. AT&T
3. T-Mobile
4. Sprint
5. Consumer Cellular

Balloting for the 2020 Elliott Readers’ Choice Customer Service Award was conducted from Dec. 1, 2019, to Jan. 26., 2020.

2019 Elliott Advocacy Readers’ Choice Awards

Airline (domestic)

1. Southwest Airlines
2. Delta Air Lines
3. JetBlue Airways
4. American Airlines
5. Alaska Airlines

Airline (international)

1. Virgin Atlantic
2. British Airways
3. Lufthansa
4. Singapore Airlines
5. Air France

Apparel

1. Land’s End
2. J. Crew
3. Gap
4. American Eagle (tie)
4. Abercrombie & Fitch (tie)
4. H&M (tie)
5. Forever 21

Car Manufacturer (domestic)

1. Ford
2. Tesla
3. Chevrolet
4. GMC
5. Cadillac

Car Manufacturer (international)

1. Toyota
2. Honda
3. Lexus
4. Mercedes
5. Subaru

Car Rental

1. Enterprise
2. Hertz
3. Budget
4. Alamo
5. National

Cruise Line

1. Royal Caribbean
2. Viking
3. Disney
4. Carnival
5. Celebrity

Ground Transportation

1. Uber
2. Lyft
3. Megabus
4. Greyhound
5. Zipcar

Hotel

1. Marriott
2. Hilton
3. InterContinental (IHG)
4. Choice Hotels
5. Wyndham Hotel Group

Luggage

1. Samsonite
2. Travelpro
3. Tumi
4. American Tourister
5. Eagle Creek

Online Travel Agency

1. TripAdvisor
2. Expedia
3. Booking.com
4. Kayak
5. Priceline

Subscription TV

1. Comcast
2. DirecTV
3. AT&T U-verse
4. Verizon Fios
5. DISH Network

Travel Insurance

1. Allianz Global Assistance
2. Travelex
3. Travel Guard
4. Seven Corners
5. Generali Global Assistance

Theme Park

1. Epcot (Disney World)
2. Magic Kingdom (Disney World)
3. Disneyland
4. Universal Studios (Orlando)
5. Animal Kingdom (Disney World)

Vacation Rental

1. Airbnb.com
2. VRBO.com
3. HomeAway.com
4. Vacasa.com
5. Flipkey.com

Wireless company

1. Verizon Wireless
2. AT&T
3. T-Mobile
4. Consumer Cellular
5. Sprint

Balloting for the 2019 Elliott Readers’ Choice Customer Service Awards was conducted from Nov. 1 to Dec. 31, 2019.

2018 Elliott Readers’ Choice Awards

Domestic airline

1. Southwest Airlines
2. Delta Air Lines
3. Alaska Airlines
4. United Airlines/JetBlue Airways (tie)
5. American Airlines

International airline

1. Virgin Atlantic
2. Emirates
3. British Airways/Singapore (tie)
4. Air France/KLM (tie)
5. Cathay Pacific

Domestic car manufacturer

1. Ford
2. Tesla
3. Chevrolet
4. Buick/Chevrolet/Jeep (tie)
5. Lincoln

International car manufacturer

1. Toyota
2. Subaru
3. Mercedes
4. Acura/Lexus (tie)
5. VW

Car rental company

1. Hertz
2. Enterprise
3. Avis/National (tie)
4. Alamo/Budget (tie)
5. Thrifty

Cruise line

1. Royal Caribbean
2. Disney
3. Holland America
4. Celebrity
5. Viking/Carnival (tie)

Ground transportation

1. Uber
2. Lyft
3. Megabus
4. Greyhound
5. Zipcar

Hotel chain

1. Marriott
2. Hilton
3. InterContinental
4. Wyndham Hotel Group
5. Best Western

Theme park

1. Epcot (Disney World)
2. Disneyland
3. Magic Kingdom (Disney World)
4. Universal Studios (Orlando)
5. Animal Kingdom (Disney World)

Travel insurance

1. Allianz Global Assistance
2. Travel Guard
3. Generali Global Assistance (formerly CSA Travel Protection)
4. Amex Assurance/Travelex/Trip Mate (tie)
5. Seven Corners

Online travel agency

1. TripAdvisor
2. Kayak
3. Expedia
4. Booking.com
5. Priceline

Subscription TV

1. DirecTV
2. Comcast/Verizon Fios (tie)
3. AT&T U-verse
4. DISH Network
5. Time Warner

Vacation rental

1. Airbnb.com
2. VRBO.com
3. HomeAway
4. Vacasa.com
5. Flipkey.com

Wireless company

1. Verizon Wireless
2. AT&T
3. T-Mobile
4. Consumer Cellular
5. Sprint

For 2018, there are also three new award categories:

The Above and Beyond Award, sponsored by Insuremyrentalcar.com and curated by good-news columnist Andrew Der, a recognition of companies that have gone “above and beyond” to help their customers. Southwest Airlines is 2018 winner for diverting a passenger so she could be with her ailing son.

The 140 Award, sponsored by Generali Global Assistance (formerly CSA Travel Protection) and nominated by readers. The “140s,” named after Twitter’s traditional 140 character limit, recognize excellence in social media responsiveness and customer service. Alaska Airlines won for its innovative approach to social media and lightning-fast response times.

The Service Recovery Award, which celebrates the recovery process from customer service mishaps. Readers choose the companies that have made the best recovery in 2017. This year, the winner is United Airlines for efforts to recover from the David Dao dragging incident.

Polling for the 2018 Readers’ Choice Awards took place between Nov. 1 and 30, 2017.

2017 Elliott Readers’ Choice Awards

Domestic airline

1. Southwest Airlines
2. Alaska Airlines
3. United Airlines
4. JetBlue Airways
5. Delta Air Lines

International airline

1. Singapore
2. Virgin Atlantic
3. British Airways
4. Lufthansa
5. Cathay Pacific

Car rental

1. Hertz
2. Enterprise
3. Avis
4. National
5. Alamo

Cruise line

1. Royal Caribbean
2. Celebrity
3. Disney
4. Princess
5. Holland America

Ground transportation

1. Uber
2. Greyhound
3. Lyft
4. Megabus
5. Turo

Hotel

1. Hilton
2. Marriott
3. InterContinental (IHG)
4. Wyndham Hotel Group
5. Best Western

Online travel agency

1. TripAdvisor
2. Expedia
3. Kayak
4. Booking.com
5. Priceline

Subscription TV

1. DirecTV
2. Comcast
3. Verizon Fios
4. DISH Network
5. AT&T U-verse

Theme park

1. Epcot (Disney World)
2. Magic Kingdom (Disney World)
3. Disneyland
4. Universal Studios (Orlando)
5. SeaWorld (San Diego)

Travel insurance

1. Allianz Global Assistance
2. Travel Guard
3. Insuremytrip.com
4. Squaremouth
5. TripMate

Vacation rental

1. Airbnb.com
2. VRBO
3. HomeAway
4. FlipKey
5. Tripping.com

Wireless carrier

1. AT&T
2. Verizon Wireless
3. T-Mobile
4. Sprint
5. Consumer Cellular

Polling for the 2017 Readers’ Choice Awards took place between Dec. 25, 2016 and Jan. 1, 2017.

2016 Elliott Readers’ Choice Awards

Best app

1. TripAdvisor
2. Google Maps
3. Waze

Best domestic airline

1. Southwest Airlines
2. American Airlines
3. Delta Air Lines

Best international airline

1. British Airways
2. Virgin Atlantic
3. Singapore Airlines

Best car rental company

1. Hertz
2. Enterprise
3. National

Best cruise line

1. Royal Caribbean
2. Holland America
3. Celebrity

Best ground transportation

1. Uber
2. Taxi
3. Limousine

Best hotel chain

1. Marriott
2. Hilton
3. Starwood

Best online travel site

1. TripAdvisor
2. Kayak
3. Expedia

Best theme park

1. Epcot
2. Magic Kingdom
3. Disneyland

Best travel blog

1. Johnny Jet
2. Wendy Perrin
3. Peter Greenberg

Best travel insurance

1. Allianz
2. Travel Guard
3. Insuremytrip.com

Best travel news site

1. USA Today
2. National Geographic Traveler
3. The New York Times

Best vacation rental site

1. Airbnb
2. VRBO
3. HomeAway

Polling for the 2016 Readers’ Choice Awards took place between Dec. 25, 2015 and Jan. 1, 2016.

2015 Elliott Readers’ Choice Awards

Best app

1. Record360
2. Boingo
3. Waze

Best domestic airline

1. Southwest Airlines
2. Delta Air Lines
3. United Airlines

Best international airline

1. Virgin Atlantic
2. British Airways
3. Lufthansa

Best car rental company

1. National
2. Hertz
3. Enterprise

Best cruise line

1. Princess
2. Celebrity
3. Royal Caribbean

Best travel blogger

1. Alaska On The Go
2. Camels & Chocolate
3. Classe Tourist