The Elliott Advocacy Readers’ Choice Award is an annual recognition of companies that offer outstanding customer support and service. Every year, we survey the readers of the Elliott Report.
Here’s a list of previous winners.
2024 Elliott Advocacy Readers’ Choice Awards
2024 Elliott Advocacy Readers Choice winners
Airline (domestic)
1. Delta Air Lines
2. Southwest Airlines
3. United Airlines
4. American Airlines
5. JetBlue Airways
Airline (international)
1. Korean Air
2. British Airways
3. Air France
4. Lufthansa
5. Emirates
Apparel
1. Land’s End
2. J. Crew
3. Gap
4. H&M
5. Abercrombie & Fitch
Car manufacturer (domestic)
1. Ford
2. Tesla
3. Chevrolet
4. Jeep
5. Cadillac
Car manufacturer (international)
1. Toyota
2. Honda
3. Subaru
4. Mercedes
5. Lexus
Car rental
1. Enterprise
2. Hertz
3. Budget
4. Avis
5. National
Cruise line
1. Viking
2. Holland America
3. Celebrity
4. Disney
5. Seabourn
Ground transportation
1. Uber
2. Lyft
3. Greyhound
4. Turo
5. Megabus
Hotel
1. Marriott
2. Hilton
3. InterContinental
4. Hyatt
5. Best Western
Luggage
1. Samsonite
2. Travelpro
3. Briggs & Riley
4. American Tourister
5. Tumi
Online travel agency
1. Expedia
2. Booking.com
3. TripAdvisor
4. Fareportal
Travel Agency Network
1. American Express Travel
2. Virtuoso
3. Travel Leaders Network
4. Signature Travel Network
5. Ensemble Travel Group
Travel insurance
1. Allianz
2. Travelex
3. Amex Assurance
4. Travel Guard
5. Berkshire Hathaway
Travel insurance (specialty)
1. Travel Insured International
2. Seven Corners
3. World Nomads
4. Arch RoamRight
5. VisitorsCoverage
Subscription TV
1. Comcast
2. Verizon FIOS
3. DirecTV
4. AT&T Uverse
5. Time Warner
Theme Park
1. EPCOT Magic Kingdom (Orlando)
2. Magic Kingdom (Disney World)
3. Disneyland
4. Universal Studios (Orlando)
5. Universal Studios (Hollywood)
Vacation Rental
1. Airbnb
2. Vrbo
3. Vacasa
Wireless carrier
1. Verizon
2. T-Mobile
3. AT&T
4. Consumer Cellular
5. Google Fi
The 2024 Elliott Advocacy Readers’ Choice Awards were sponsored by Medjet, Allianz and Southwest Airlines.
Balloting for the 2023 Elliott Readers’ Choice Customer Service Awards was conducted from Dec. 1, 2023, to Jan. 1, 2024.
2023 Elliott Advocacy Readers’ Choice Awards
2023 Elliott Advocacy Readers Choice winners
Airline (domestic)
1. Delta Air Lines
2. Southwest Airlines
3. United Airlines
4. American Airlines
5. JetBlue Airways
Airline (international)
1. British Airways
2. Virgin Atlantic
3. Air France
4. Emirates
5. Lufthansa
Apparel
1. Land’s End
2. J. Crew
3. American Eagle
4. Gap
5. H&M
Car manufacturer (domestic)
1. Ford
2. Tesla
3. Chevrolet
4. Jeep
5. GMC
Car manufacturer (international)
1. Toyota
2. Honda
3. Subaru
4. Lexus
5. Mercedes
Car rental
1. Hertz
2. Enterprise
3. Budget
4. Avis
5. National
Cruise line
1. Viking
2. Holland America
3. Celebrity
4. Seabourn
5. NCL
Ground transportation
1. Uber
2. Lyft
3. Turo
4. Megabus
5. Greyhound
Hotel
1. Marriott
2. Hilton
3. InterContinental
4. Best Western
5. Choice Hotels
Luggage
1. Travelpro
2. Samsonite
3. Tumi
4. American Tourister
5. Eagle Creek
Online travel agency
1. Booking.com
2. TripAdvisor
3. Expedia
Travel Agency Network
1. American Express Travel
2. Virtuoso
3. Signature Travel Network
4. Travel Leaders Network
5. Ensemble Travel Group
Travel insurance
1. Allianz
2. Travelex
3. Amex Assurance
4. Travel Guard
5. Berkshire Hathaway
Travel insurance (specialty)
1. Travel Insured International
2. World Nomads
3. Seven Corners
4. Arch RoamRight
5. Cavalry (Ripcord)
Subscription TV
1. Verizon FIOS
2. Comcast
3. DirecTV
4. AT&T Uverse
5. DISH Network
Theme Park
1. EPCOT Magic Kingdom (Orlando)
2. Bush Gardens (Tampa)
3. Universal Studios (Orlando)
4. Disneyland
5. Magic Kingdom (Disney World)
Vacation Rental
1. Airbnb
2. Vrbo
3. Vacasa
4. Tripping.com
Wireless carrier
1. Verizon
2. T-Mobile
3. AT&T
4. Consumer Cellular
5. Google Fi
The 2023 Elliott Advocacy Readers’ Choice Awards were sponsored by Medjet, Allianz and Southwest Airlines.
Balloting for the 2023 Elliott Readers’ Choice Customer Service Awards was conducted from Dec. 15, 2022, to Jan. 23, 2023.
2022 Elliott Advocacy Readers’ Choice Awards
Airline (domestic)
1. Southwest Airlines
2. Delta Air Lines
3. American Airlines
4. Alaska Airlines
5. United Airlines
Airline (international)
1. British Airways
2. Lufthansa
3. Turkish Airlines
4. Virgin Atlantic
5. Singapore Airlines
Apparel
1. Land’s End
2. J. Crew
3. Abercrombie & Fitch
4. American Eagle
5. Gap
Car manufacturer (domestic)
1. Tesla
2. Ford
3. Jeep
4. Chevrolet
5. Buick
Car manufacturer (international)
1. Toyota
2. Lexus
3. Honda
4. Subaru
5. Mazda
Car rental
1. Enterprise
2. Hertz
3. Budget
4. Avis
5. National
Cruise line
1. Viking
2. Holland America
3. Celebrity
4. Carnival
5. Princess
Ground transportation
1. Uber
2. Lyft
3. Greyhound
4. Zipcar
5. Turo
Hotel
1. Marriott
2. Hilton
3. InterContinental
4. Best Western
5. Wyndham
Luggage
1. Samsonite
2. Travelpro
3. Briggs & Riley
4. Away
5. Eagle Creek
Online travel agency
1. Booking.com
2. TripAdvisor
3. Expedia
4. Fareportal
Travel Agency Network
1. Virtuoso
2. American Express Travel
3. Travel Leaders Network
4. Ensemble Travel Group
5. Signature Travel Network
Travel insurance
1. Allianz
2. Travelex
3. Travel Guard
4. Generali
5. Berkshire Hathaway
Travel insurance (specialty)
1. Travel Insured International
2. World Nomads
3. Seven Corners
4. Cavalry (Ripcord)
5. Arch RoamRight
Subscription TV
1. Comcast
2. Verizon FIOS
3. DirecTV
4. DISH Network
5. AT&T Uverse
Theme Park
1. Magic Kingdom (Orlando)
2. EPCOT
3. Bush Gardens (Tampa)
4. Universal Studios (Orlando)
5. Disneyland
Vacation Rental
1. Vrbo
2. Airbnb
3. Vacasa
4. Flipkey
5. Tripping.com
Wireless carrier
1. Verizon
2. T-Mobile
3. AT&T
4. Consumer Cellular
5. Google Fi
The 2022 Elliott Advocacy Readers’ Choice Awards were sponsored by Medjet, Allianz and Southwest Airlines.
Balloting for the 2022 Elliott Readers’ Choice Customer Service Awards was conducted from Dec. 15, 2021, to Jan. 12, 2022.
2021 Elliott Advocacy Readers’ Choice Awards
Airline (domestic)
1. Southwest Airlines
2. Delta Air Lines
3. Alaska Airlines
4. American Airlines
5. United Airlines
Airline (international)
1. British Airways
2. Lufthansa
3. Emirates
4. KLM
5. Virgin Atlantic (tie)
6. Cathay Pacific
Apparel
Land’s End
American Eagle
J. Crew (tie)
Gap
Aeropostale
Abercrombie & Fitch
Car Manufacturer (domestic)
Ford
Chevrolet
Tesla
Jeep (tie)
Chrysler
Buick
Car Manufacturer (international)
Toyota
Honda
Subaru
Lexus
Mercedes
Car Rental
Enterprise
Hertz
National
Budget
Avis
Cruise Line
Viking
Royal Caribbean
Celebrity
Holland America (tie)
Disney
Carnival (tie)
NCL
Ground Transportation
Uber
Lyft
Megabus
Zipcar
Car2Go
Hotels
Marriott
Hilton
InterContinental (IHG)
Wyndham Hotel Group
Choice Hotels
Luggage
Samsonite
Travelpro
American Tourister
Tumi
Briggs & Riley
Online Travel Agency
Expedia
TripAdvisor
Booking.com
Fareportal
Subscription TV
Comcast
AT&T U-verse
Verizon Fios
DirecTV
DISH Network
Travel Agency
American Express
Virtuoso
Signature Travel Network
Travel Leaders
Ensemble Travel Group
Travel Insurance
Seven Corners
Allianz Travel
Travelex
Travel Guard
Amex Assurance
Travel insurance website
InsureMyTrip.com
Squaremouth
Travelinsurance.com
VisitorsCoverage
Quotewright (tie)
Tripinsurance.com
Theme Park
Magic Kingdom (Disney World)
Epcot (Disney World)
Disneyland
Universal Studios (Orlando)
Cedar Point
Vacation Rental
Airbnb.com
Vrbo.com
Flipkey.com
Vacasa
Tripping
Wireless company
Verizon Wireless
AT&T
T-Mobile
Sprint
Consumer Cellular
Balloting for the 2020 Elliott Readers’ Choice Customer Service Awards was conducted from Dec. 15, 2020, to Jan. 12, 2021.
2020 Elliott Advocacy Readers’ Choice Awards
Airline (domestic)
1. Southwest Airlines
2. Delta Air Lines
3. JetBlue Airways
4. United Airlines
5. American Airlines
Airline (international)
1. Virgin Atlantic
1. British Airways (tie)
2. Lufthansa
3. Emirates
4. Singapore
5. Turkish Airlines
Apparel
1. Land’s End
2. Gap
2. H&M (tie)
3. American Eagle
4. J. Crew
5. Forever 21
Car Manufacturer (domestic)
1. Ford
2. Tesla
3. Chevrolet
3. Jeep (tie)
4. Buick
5. Chrysler
Car Manufacturer (international)
1. Toyota
2. Mercedes
2. Honda
2. Subaru (tie)
3. Volvo
4. Mazda
5. VW
Car Rental
1. Enterprise
2. Hertz
3. Budget
4. National
5. Dollar
Cruise Line
1. Royal Caribbean
2. Viking
3. Disney
4. NCL
5. Carnival
Ground Transportation
1. Uber
2. Lyft
3. Megabus
4. Greyhound
5. Zipcar
Hotel
1. Marriott
2. Hilton
3. InterContinental (IHG)
4. Choice Hotels
4. Wyndham Hotel Group (tie)
5. Best Western
Luggage
1. Samsonite
2. Travelpro
3. Tumi
4. American Tourister
5. Eagle Creek
Online Travel Agency
1. Expedia
2. Booking.com
3. TripAdvisor
4. Kayak
5. Travelocity
Subscription TV
1. Comcast
2. Verizon Fios
3. AT&T U-verse
4. DirecTV
5. Cox Communications
Travel Insurance
1. Allianz Travel
2. Seven Corners
3. Travelex
4. Travel Guard
5. Generali Global Assistance
Theme Park
1. Disneyland
2. Universal Studios (Orlando)
3. Epcot (Disney World)
4. Magic Kingdom (Disney World)
5. Animal Kingdom (Disney World)
Vacation Rental
1. Airbnb.com
2. Vrbo.com
3. HomeAway.com
4. Vacasa.com
5. Flipkey.com
Wireless company
1. Verizon Wireless
2. AT&T
3. T-Mobile
4. Sprint
5. Consumer Cellular
Balloting for the 2020 Elliott Readers’ Choice Customer Service Award was conducted from Dec. 1, 2019, to Jan. 26., 2020.
2019 Elliott Advocacy Readers’ Choice Awards
Airline (domestic)
1. Southwest Airlines
2. Delta Air Lines
3. JetBlue Airways
4. American Airlines
5. Alaska Airlines
Airline (international)
1. Virgin Atlantic
2. British Airways
3. Lufthansa
4. Singapore Airlines
5. Air France
Apparel
1. Land’s End
2. J. Crew
3. Gap
4. American Eagle (tie)
4. Abercrombie & Fitch (tie)
4. H&M (tie)
5. Forever 21
Car Manufacturer (domestic)
1. Ford
2. Tesla
3. Chevrolet
4. GMC
5. Cadillac
Car Manufacturer (international)
1. Toyota
2. Honda
3. Lexus
4. Mercedes
5. Subaru
Car Rental
1. Enterprise
2. Hertz
3. Budget
4. Alamo
5. National
Cruise Line
1. Royal Caribbean
2. Viking
3. Disney
4. Carnival
5. Celebrity
Ground Transportation
1. Uber
2. Lyft
3. Megabus
4. Greyhound
5. Zipcar
Hotel
1. Marriott
2. Hilton
3. InterContinental (IHG)
4. Choice Hotels
5. Wyndham Hotel Group
Luggage
1. Samsonite
2. Travelpro
3. Tumi
4. American Tourister
5. Eagle Creek
Online Travel Agency
1. TripAdvisor
2. Expedia
3. Booking.com
4. Kayak
5. Priceline
Subscription TV
1. Comcast
2. DirecTV
3. AT&T U-verse
4. Verizon Fios
5. DISH Network
Travel Insurance
1. Allianz Global Assistance
2. Travelex
3. Travel Guard
4. Seven Corners
5. Generali Global Assistance
Theme Park
1. Epcot (Disney World)
2. Magic Kingdom (Disney World)
3. Disneyland
4. Universal Studios (Orlando)
5. Animal Kingdom (Disney World)
Vacation Rental
1. Airbnb.com
2. VRBO.com
3. HomeAway.com
4. Vacasa.com
5. Flipkey.com
Wireless company
1. Verizon Wireless
2. AT&T
3. T-Mobile
4. Consumer Cellular
5. Sprint
Balloting for the 2019 Elliott Readers’ Choice Customer Service Awards was conducted from Nov. 1 to Dec. 31, 2019.
2018 Elliott Advocacy Readers’ Choice Awards
Domestic airline
1. Southwest Airlines
2. Delta Air Lines
3. Alaska Airlines
4. United Airlines/JetBlue Airways (tie)
5. American Airlines
International airline
1. Virgin Atlantic
2. Emirates
3. British Airways/Singapore (tie)
4. Air France/KLM (tie)
5. Cathay Pacific
Domestic car manufacturer
1. Ford
2. Tesla
3. Chevrolet
4. Buick/Chevrolet/Jeep (tie)
5. Lincoln
International car manufacturer
1. Toyota
2. Subaru
3. Mercedes
4. Acura/Lexus (tie)
5. VW
Car rental company
1. Hertz
2. Enterprise
3. Avis/National (tie)
4. Alamo/Budget (tie)
5. Thrifty
Cruise line
1. Royal Caribbean
2. Disney
3. Holland America
4. Celebrity
5. Viking/Carnival (tie)
Ground transportation
1. Uber
2. Lyft
3. Megabus
4. Greyhound
5. Zipcar
Hotel chain
1. Marriott
2. Hilton
3. InterContinental
4. Wyndham Hotel Group
5. Best Western
Theme park
1. Epcot (Disney World)
2. Disneyland
3. Magic Kingdom (Disney World)
4. Universal Studios (Orlando)
5. Animal Kingdom (Disney World)
Travel insurance
1. Allianz Global Assistance
2. Travel Guard
3. Generali Global Assistance (formerly CSA Travel Protection)
4. Amex Assurance/Travelex/Trip Mate (tie)
5. Seven Corners
Online travel agency
1. TripAdvisor
2. Kayak
3. Expedia
4. Booking.com
5. Priceline
Subscription TV
1. DirecTV
2. Comcast/Verizon Fios (tie)
3. AT&T U-verse
4. DISH Network
5. Time Warner
Vacation rental
1. Airbnb.com
2. VRBO.com
3. HomeAway
4. Vacasa.com
5. Flipkey.com
Wireless company
1. Verizon Wireless
2. AT&T
3. T-Mobile
4. Consumer Cellular
5. Sprint
For 2018, there are also three new award categories:
The Above and Beyond Award, sponsored by Insuremyrentalcar.com and curated by good-news columnist Andrew Der, a recognition of companies that have gone “above and beyond” to help their customers. Southwest Airlines is 2018 winner for diverting a passenger so she could be with her ailing son.
The 140 Award, sponsored by Generali Global Assistance (formerly CSA Travel Protection) and nominated by readers. The “140s,” named after Twitter’s traditional 140 character limit, recognize excellence in social media responsiveness and customer service. Alaska Airlines won for its innovative approach to social media and lightning-fast response times.
The Service Recovery Award, which celebrates the recovery process from customer service mishaps. Readers choose the companies that have made the best recovery in 2017. This year, the winner is United Airlines for efforts to recover from the David Dao dragging incident.
Polling for the 2018 Readers’ Choice Awards took place between Nov. 1 and 30, 2017.
2017 Elliott Advocacy Readers’ Choice Awards
Domestic airline
1. Southwest Airlines
2. Alaska Airlines
3. United Airlines
4. JetBlue Airways
5. Delta Air Lines
International airline
1. Singapore
2. Virgin Atlantic
3. British Airways
4. Lufthansa
5. Cathay Pacific
Car rental
1. Hertz
2. Enterprise
3. Avis
4. National
5. Alamo
Cruise line
1. Royal Caribbean
2. Celebrity
3. Disney
4. Princess
5. Holland America
Ground transportation
1. Uber
2. Greyhound
3. Lyft
4. Megabus
5. Turo
Hotel
1. Hilton
2. Marriott
3. InterContinental (IHG)
4. Wyndham Hotel Group
5. Best Western
Online travel agency
1. TripAdvisor
2. Expedia
3. Kayak
4. Booking.com
5. Priceline
Subscription TV
1. DirecTV
2. Comcast
3. Verizon Fios
4. DISH Network
5. AT&T U-verse
Theme park
1. Epcot (Disney World)
2. Magic Kingdom (Disney World)
3. Disneyland
4. Universal Studios (Orlando)
5. SeaWorld (San Diego)
Travel insurance
1. Allianz Global Assistance
2. Travel Guard
3. Insuremytrip.com
4. Squaremouth
5. TripMate
Vacation rental
1. Airbnb.com
2. VRBO
3. HomeAway
4. FlipKey
5. Tripping.com
Wireless carrier
1. AT&T
2. Verizon Wireless
3. T-Mobile
4. Sprint
5. Consumer Cellular
Polling for the 2017 Readers’ Choice Awards took place between Dec. 25, 2016 and Jan. 1, 2017.
2016 Elliott Advocacy Readers’ Choice Awards
Best app
1. TripAdvisor
2. Google Maps
3. Waze
Best domestic airline
1. Southwest Airlines
2. American Airlines
3. Delta Air Lines
Best international airline
1. British Airways
2. Virgin Atlantic
3. Singapore Airlines
Best car rental company
1. Hertz
2. Enterprise
3. National
Best cruise line
1. Royal Caribbean
2. Holland America
3. Celebrity
Best ground transportation
1. Uber
2. Taxi
3. Limousine
Best hotel chain
1. Marriott
2. Hilton
3. Starwood
Best online travel site
1. TripAdvisor
2. Kayak
3. Expedia
Best theme park
1. Epcot
2. Magic Kingdom
3. Disneyland
Best travel blog
1. Johnny Jet
2. Wendy Perrin
3. Peter Greenberg
Best travel insurance
1. Allianz
2. Travel Guard
3. Insuremytrip.com
Best travel news site
1. USA Today
2. National Geographic Traveler
3. The New York Times
Best vacation rental site
1. Airbnb
2. VRBO
3. HomeAway
Polling for the 2016 Readers’ Choice Awards took place between Dec. 25, 2015 and Jan. 1, 2016.
2015 Elliott Advocacy Readers’ Choice Awards
Best app
1. Record360
2. Boingo
3. Waze
Best domestic airline
1. Southwest Airlines
2. Delta Air Lines
3. United Airlines
Best international airline
1. Virgin Atlantic
2. British Airways
3. Lufthansa
Best car rental company
1. National
2. Hertz
3. Enterprise
Best cruise line
1. Princess
2. Celebrity
3. Royal Caribbean
Best travel blogger
1. Alaska On The Go
2. Camels & Chocolate
3. Classe Tourist
